Direct TV is the largest and most popular satellite tv provider in . This popularity has been earned by the tradition of customer service and innovation inherent in the company since its founding in 1994. Right from the beginning it was obvious that Direct TV’s innovative digital satellite system was what people were waiting for and within one year one million people had already subscribed to the service.
In the twelve ensuing years, the company continued its drive for excellence by frequently launching new satellites and enacting selective mergers with key companies. These steps allowed coverage to be extended to the entire United States and expanded the available programming extensively. With the goal of bringing access to quality entertainment to all Americans accomplished, Direct TV then set its sights on improving the quality and ease-of-use of its services. With accomplishments such as the digital video recorder and HDTV (High Definition) programming, they have proved that even after 12 years, the commitment to customer satisfaction and technological excellence is still the driving force behind the company. And with plans to expand the satellite base with four new satellites by the end of 2007 and increase the HDTV offerings, Direct TV is sure to remain the leader in satellite television for the foreseeable future.
Direct TV ‘s years of innovative improvements allow it to offer some of the finest programming and equipment to its customers. For people who are not familiar with satellite television, the sheer number of choices in channels and additional options will be a delight. The basic package, Total Choice, has over 155 channels for a similar price as cable television. These channels include options for the whole family such as ESPN, Disney, BBC, and Lifetime, and even include local programming. In addition, over 30 channels of commercial-free music provide an experience normal radio cannot even come close to matching. For only a little more each month, the Total Choice Plus package offers 30 more channels with lots more music and choices for the entire family. And for people who want the best, the Total Choice Premier package offers 250 channels with tons of movie channels such as HBO, Starz, Showtime, and Cinemax, and more than 30 extra sports channels. Pay-per-view and additional movie, sports and adult packages are also available.
To complement the many programming options, Direct TV offers the finest in the latest equipment. In addition to the standard, high quality satellite dish, receiver and remote, customers can opt for the Directv Digital Video Recorder (DVR) which not only performs all functions of a VCR, but also gives the capability of pausing, rewinding and replaying live television! With the ability to record and store up to 100 hours of programming, this device makes it easier to juggle everyday life with keeping up-to-date with favorite programs. Direct TV has also listened to customer concerns about children’s access to inappropriate programming and offers Parental Locks that allow parents to block channels or specific programs, set viewing limits, and create Pay Per View spending limits.